Today I share some thoughts on a topic I’ve been struggling with a lot lately, namely, whether or not we should engage in “political” strategies (you scratch my back, I’ll scratch yours, etc) in the marketing of our works. With the help of friends Ryan Estrada and Jono, along with this article on quality and credibility I found via Tim Street, I’ve come to a conclusion on the subject.
Podcast: Play in new window | Download