Today I share some thoughts I’ve been kicking around in regards to using mailing lists in your promotional engine. I can honestly say that until now, I never saw the value in them. But after a recent episode of the Spark podcast, as well as a few other news sources, I’m beginning to see how they could be useful to a freelance illustrator, comics creator, or teaching artist. I also share a few thoughts on how providing content with useful information seems to me the only way to use an email campaign.
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